Steve Jobs As Apple CEO, Steve Jobs focused on two things – product design and marketing. Of course, what we predicted years ago has yet again come to pass: It took four generations of Apple Watch, but we’re here now! We, the users, were the Apple Watch alpha and beta testers, collectively standing in for Steve Jobs, doing much of what the singular genius would have done before release by brute force and sheer numbers after release. MacDailyNews Take: The Apple Watch is a perfect example of the difference between Steve Jobs’ Apple and the post-Steve era under Cook. “While Apple still releases innovative products, it has faced growing criticism that its offerings are no longer as inspiring and polished as they once were.” Jobs, whose instincts on product and marketing matters were unusual for a CEO,” Tilley and Ma report. “The downside, though, is that Apple no longer has a singular voice akin to that of Mr. Jobs often picked sides and saw benefits to pitting executives against each other, they said.”
Cook expects his lieutenants to resolve their differences. “Relations between the company’s senior vice presidents are less politically volatile than they were in the Jobs era, said current and former employees. ‘Apple is a more traditional type of organization today relative to what it was under Steve,'” Tilley and Ma report.
‘What’s different today is that Tim is much more of a delegator,’ said David Yoffie, a professor at the Harvard Business School, who has studied Apple extensively. Jobs did, people familiar with his leadership said. Cook and another executive).”Īpple CEO Tim CookCook “avoids meddling in product decisions, as Mr. Cook’s executive assistant and excludes a senior leader who reports to Mr. Cook, overseeing hardware, software, services, chips, artificial intelligence, marketing, finance and other areas (the figure includes Mr. Apple Inc.’s “management oversees a workforce of 132,000, which has more than doubled in size since Tim Cook took over as CEO from co-founder Steve Jobs in 2011,” Aaron Tilley and Wayne Ma report for The Information.
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